About Me
A lifelong learner at heart, I continuously seek new challenges that push my boundaries and fuel my curiosity. Whether it’s diving into consumer behavior, designing visuals, or crafting digital and social strategies, I bring energy, vision, and a results-oriented mindset to every work project.
I’m also passionate about photography and dance, using them as creative outlets to capture emotions, tell stories, and bring ideas to life.
Work
This report explores consumer behavior in the snack industry, analyzing key factors like emotional appeal, health consciousness, and digital marketing influence. With behavioral segmentation and market trend analysis, it uncovers how brands can stand out in a $906 billion global snack market (Grand View Research, 2023). The study highlights personalization, sustainable packaging, and innovative flavors as key growth drivers.
Skills Used: Consumer Behavior Analysis, Market Research, Data Interpretation & Visualisation, AI Image Generation
This project addressed the unspoken category of men’s intimate hygiene. We conceptualized IntiMEN, a 2-in-1 product featuring a foaming wash and deodorant spray in an ergonomic, travel-friendly design. Alongside product design, the strategy spanned market analysis, consumer persona mapping, and future growth pathways including gender-neutral variants, bundling, and localized adaptations.
Skills Used: Product Innovation, Market Research, Consumer Insights, Brand Positioning, Go-to-Market Strategy, Wellness Branding
This consulting project focused on repositioning Fendi as a Gen Z-relevant luxury brand across Southeast Asia. We crafted a full-funnel strategy leveraging influencer-led storytelling, nano/micro influencer campaigns, immersive pop-up experiences, and TikTok-first content to spotlight the Fendigraphy bag as the hero product.
By decoding Gen Z's demand for self-expression, we proposed a campaign titled “F is For…”, blending digital-first experiences with AR filters, shoppable reels, and community-building through UGC and gamified engagement.
Skills Used: Consumer Behavior Analysis, Luxury Brand Strategy, Digital & Social Media Marketing, Experiential Design, Influencer Strategy, Campaign Planning
As part of L’Oréal’s unisex skincare expansion, this project developed a dual-market entry campaign for Thailand and Indonesia. We created two hero personas – the K-Beauty Enthusiast and the Practical Groomer – and delivered tailored content strategies, influencer partnerships, and an activation collab with Badoo called GlowMatch.
The campaign fused local cultural insights with global skincare trends, driving awareness through TikTok Shop challenges, localized storytelling, and gamified UGC platforms.
Skills Used: Cross-Market Campaign Development, Consumer Persona Building, Influencer Marketing, Social Media Strategy, Strategic Partnerships, Gender-Neutral Branding
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